Anime uses product placement

When you think of product placement, you probably think of American productions. You might be used to seeing unsponsored ripoffs like WcDonalds and Dk. Pepper in anime, but plenty of anime make use of product placement as well. And why not? It’s a popular medium that many people view — the perfect place for an advertisement.

The Japanese (but not the localized) version of Code Geass, for example, has product placement for Pizza Hut. The Evangelion Rebuild series has plenty of examples, from Doritos to Kirin beer. Plenty of other examples can be found here, along with a few shots of the brand’s side of the deal: promotional images of the anime it was featured in.

  • Code Geass: Lelouch of the Rebellion
Pizza Hut

  • Evangelion 1.0: You are not Alone
Doritos

  • Nichijou
Snickers
  • Tiger and Bunny
Pepsi

  • GJ-bu (GJ Club)
McDonalds

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